Most Commercial Problems Are Design Problems
An introduction to Commercial Architecture and why most commercial challenges are rooted in system design rather than execution.
Thinking
Essays on Commercial Architecture, AI and commercial strategy.
A collection of long-form essays exploring the structural forces shaping insurers, InsurTechs and enterprise software companies.
AI Moat or AI Leak?
How to distinguish AI investments that create durable competitive advantage from those that simply improve efficiency.
InsurTech's AI Margin Reckoning
Why flat SaaS pricing becomes increasingly difficult to sustain as AI inference costs normalise and agentic workloads scale.